My Movie Script :: Movie Scripts

My Movie Script It was 1925, when the convictions of ordinary ladies and people were still amazingly out of date contrast with the convictions they have now. The fundamental character was a 18 years of age lesbian named Sam (short for Samantha) Johnson, who was from a common laborers family that lived in New York City. Her mother was a sweatshop laborer, and her father got trash professionally. She had 7 siblings and sister since her folks didn't have confidence in conception prevention (moreover, anti-conception medication pills didn't exist at that point). Her family lived in a minuscule one-room loft in the Harlem locale, and they lived everyday, check to check. Since the time Sam was a small kid, she had been infatuated with the sport of baseball. She adored everything without exception about baseball. She would gather baseball cards, get ball games on t.v, and read everything on her preferred baseball crew, the Yankees. She got her first homerun stick and glove when she was 16, she got the cash by gathering soft drink jars and returning them to reusing place for cash. It took her right around 3 years to get the slugging stick and gloves, and she could just bear the cost of the least expensive kind. She was a stupendous baseball player, which was amazing on the grounds that she had never taken any exercises. I get it is her blessing. Regularly after the finish of school, she would go to a baseball field behind her home to play baseball with her companions. The vast majority of her companions were young men; she didn't have one single young lady companion. Sam had consistently realized that she was a lesbian, however she didn't come out to her folks till she was 16. Her folks were stunned from the outset, yet now they acknowledged her for what her identity was. Sam hadn't educated any of her companions regarding her being gay since she didn't think it was any of their concern. It had been a deep rooted dream of Sam to join a significant alliance baseball crew, however she r ealized that she expected to complete secondary school first. In June of 1925, Sam at long last moved on from secondary school. She disclosed to her folks that she needed to go for a significant alliance baseball crew. One of the primary reasons was that Sam had would have liked to win cash to help bolster her family. She realized how hard her folks had functioned, and she understood she expected to contribute in one manner.

Dietary Behaviours and Academic Achievement †Assignmenthelp.com

Question: Examine about the Dietary Behaviors and Academic Achievement. Answer: Presentation: Breakfast is a significant supper, which stimulates individuals for doing the essential assignments in a productive and powerful way (O'Neil et al., 2014). In this lays the fittingness of the idiom, Have breakfast like a lord. The citation lines up with the customary shows identified with the significance of eating (Clayton James, 2016). If there should arise an occurrence of youngsters additionally, this citation holds equivalent significance. It is the guardians obligation to guarantee that the youngsters have appropriate breakfast before setting off to the schools. In any case, resting for additional hours and rising late are the grounds, which force the kids to avoid the most significant dinner of the day (Burrows et al, 2017). In any case, it is seen that a portion of the kids, while going to class, get an apple or a sandwich to eat in transit (O'Donovan, Berman Wierenga, 2015). This breaks the idea of eating with the relatives. Be that as it may, in the 21st century, a large portion of the guardians are working, which denies the offspring of nutritious breakfast. It is at this stage, the schools need to take solid and adaptable obligation with respect to the sustenance of the kids (Turner Wilks, 2016). Failure of the guardians to give appropriate nourishment to the kids requires the schools to assume this liability. As it is an issue of the improvement of the kids, oriental methodology has adaptability to yield positive outcomes. Advancement of a structure for advancing towards the presentation of Breakfast Programs in schools would assist the specialists with ensuring the prosperity and appropriate improvement of the youngsters during formative stages itself. The Australian Government has attempted numerous activities to fill the nourishment hole in the life of the youngsters (Testa, 2014). One such activity is the School Breakfast Program. A gathering of understudies coming to schools without any morning meals frightened the administration authorities in regards to the sustenance of the kids (Nepper Chai, 2015). The consequence of this was the presentation of School Breakfast Program (Harvey et al., 2015). The motivation behind the program was to guarantee that every single youngster have an equivalent access to nutritious breakfast each day (Turner Wilks, 2016). The schools enlisted under this program are provided with quality canned natural product juice, wheat scones, oats, vegemite, spaghetti, canned prepared beans and milk, which is warmed at 135 degree Celsius and 275 degree Fahrenheit (O'Neil et al., 2014). Alongside this, the schools likewise get supplies of bread, new organic products, vegetables and yogurt (O'Neil et al., 2014). These projects have inspired the status of the beneath neediness level youngsters (Varela et al., 2014). Employments of School Breakfast Program So as to guarantee the prosperity of the network kids, Sunset school at Mount Isa in north-west of Queensland has propelled a sustenance program (Testa, 2014). The primary goal of this program was to build the participation level among the understudies. 13% acceleration in the participation of the understudies mirrors the satisfaction of the predefined objective (Testa, 2014). Accomplishing this target inside a limited capacity to focus 2 years incorporates the cognizant methodology of the school specialists towards the advancement of the network kids (Testa, 2014). Tea is one of the principle things in the morning meal menu, which is set up for the understudies (Testa, 2014). The understudies can appreciate solid breakfast, which is without any charges (Testa, 2014). The available resources embraced by the school specialists reflect network administration to the all the grown-ups and youngsters inside a low financial foundation, independent of their position, statement of faith, shading and religion (Testa, 2014). This sort of structure extends a confirmed response to the proposed explanation. Abatement in the paces of illnesses and truants have improved the scholastic execution of the kids, this is because of the heightening in the evaluation levels (Harvey et al., 2015). As per the factual information, one of every seven Australian youngsters goes to class without eating. The reactions gave by 16,100 kids constrained the Australia Bureau of Statistics (ABS) work force to offer this expression (O'Neil et al., 2014). Considering this study report, the confirmation with respect to the proposed articulation achieves most extreme significance. 15.2% of the examples don't eat, which has unfavorably influenced the scholastic execution (O'Neil et al., 2014). Taking into account this condition, advancement of a solid and adaptable structure for presenting breakfast plans may acquire observable enhancements the scholastics for the understudies. Oriental methodology towards the advancement of this structure would help the school specialists to accomplish positive results. For this, budgetary stock should be theorized, which would bring about the presentation of the solid and nutritious plans for the youngsters. Countering this, thought of the measurements with respect to the kids skipping breakfast accomplishes an essential position. Counter contending this, looking over the guardians about their inclinations for the morning meal things. The study distributed by ABS can fill in for instance for the school specialists (Testa, 2014). Alongside this, the school specialists need to think about the dietary limits of the kids and its effect on their wellbeing (Testa, 2014). As indicated by the report distributed by the South Australian government authorities, an egg and bacon biscuit has 1500 kilojoules (kJ) (Testa, 2014). In this manner, if the grade school understudies are furnished with egg and bacon biscuit in their morning meal, they would be invigorated and can focus on their investigations. A couple of serving of the egg and bacon biscuit is okay for the understudies. Customary serving would make the youngsters large, going about as an obstruction in their scholastic foundation (Clayton James, 2016). Despite what might be expected, if the kids are presented with a bowl of cornflakes with milk and top it with slashed organic product pieces, it has enough calories, which would give vitality to the youngsters and increment their fixation levels (O'Neil et al., 2014) The significance of formative issue, if there should be an occurrence of the youngsters mirrors the requirement for exploring different avenues regarding various types of breakfast alternatives for the kids. Nonetheless, it should be guaranteed that the nature of the supper stays unblemished. Something else, the youngsters would get the dinner, yet not the supplements required for their turn of events. Absence of awareness toward this path would drive the eventual fate of the kids into dim, scrutinizing the job of the schools and guardians regarding guaranteeing the prosperity of the youngsters (O'Donovan, Berman Wierenga, 2015). Review it from the other point of view, cognizant and discerning methodology towards the advancement of structure lines up with the setting approach, which would help the school specialists to lead the understudies towards an appropriate turn of events, care and sustenance (Nepper Chai, 2015). References Tunnels, T., Goldman, S., Olson, R. K., Byrne, B., Coventry, W. L. (2017). Relationship between chose dietary practices and scholastic accomplishment: An investigation of Australian school matured children.Appetite,116, 372-380. Clayton, D. J., James, L. J. (2016). The impact of breakfast on hunger guideline, vitality equalization and exercise performance.Proceedings of the Nutrition Society,75(3), 319-327. Harvey-Golding, L., Donkin, L. M., Blackledge, J., Defeyter, M. A. (2015). All inclusive free school breakfast: a subjective model for breakfast behaviors.Frontiers in open health,3. Nepper, M. J., Chai, W. (2015). Leafy foods Intake and Dietary Patterns of Preadolescents Attending Schools in the Midwest.Journal of Child Nutrition Management,39(2), n2. O'Donovan, R., Berman, N., Wierenga, A. (2015). How schools can move past exclusion.International Journal of Inclusive Education,19(6), 645-658. O'Neil, C. E., Byrd-Bredbenner, C., Hayes, D., Jana, L., Klinger, S. E., Stephenson-Martin, S. (2014). The job of breakfast in wellbeing: definition and rules for a quality breakfast.Journal of the Academy of Nutrition and Dietetics,114(12), S8-S26. Testa, D. (2014). What do essential understudies state about school-based social work programmes?.International Journal of Qualitative Studies in Education,27(4), 490-508. Turner, A., Wilks, J. (2016). A spot for food in Australian schools: a socio-authentic audit of food education.International Journal of Technology and Design Education, 1-14. Varela, P., Antnez, L., Cadena, R. S., Gimnez, An., Ares, G. (2014). Attentional catch and significance of bundle traits for buyers' apparent similitudes and contrasts among items: A contextual investigation with breakfast grain packages.Food look into international,64, 701-710.

Using Examples of Conclusion in Synthesis Essay Examples

Using Examples of Conclusion in Synthesis Essay ExamplesThe second idea to look at in synthesis essay examples is how to explain your conclusions. In writing an essay, the last idea or subject that you should think about is why you are writing this essay in the first place.You must have a reason for writing the paper, and the reason must be your own interpretation. Writing an essay in synthesis cannot be just something that you 'take out of thin air.' As a student you must understand that the purpose of writing the essay is to make your point.You have to explain what is meant by a conclusion in your final paragraph. There are two ways that you can do this. You can state the conclusion that you want to make with a link to where it came from in the argument or if you cannot do that, you can say what you mean by a conclusion. Just be sure that you answer the question of what comes next, and what comes next you must give examples of how a conclusion was reached, how a conclusion is used or both.The second way to state a conclusion is to use the word,'... in part 'or'... in part, besides.' This way you are stating a fact, but it still can be interpreted. For example, in your conclusion you may say that your premise was that a certain sport had been exploited in an unhealthy way. You may state that it was exploited because of the consumption of steroids by athletes in that sport.By saying that your conclusion was that steroids were abused in the sports, you are still using your own interpretation of the conclusion as a basis for the rest of your essay. You must show why your conclusion was reached by quoting how the conclusion was reached or even using a direct quote.Or you can explain that you reached your conclusion through the use of evidence that supported your argument. One important thing that you need to remember about citing results is that they are not written in front of you and that you have to look at your examples carefully. You need to be able to write a conclusion that is correct and logical, and that is a technique that many students are not aware of.There are several good essay examples in synthesis that show what to do with conclusions. Just by looking at these examples you will be able to see how to develop the discussion further and to avoid common mistakes. Following these ideas can help you become a better essay writer, and you will also be able to understand what is acceptable when writing a conclusion in your essay.It is very easy to state your conclusion with these examples, but you also need to know how to find examples so that you can use them in your own writing. Following these ideas will help you get the most out of your synthesis essay. They will help you improve your writing.

Electoral CollegeThings That Should Be Made - Free Essay Example

Sample details Pages: 4 Words: 1346 Downloads: 6 Date added: 2019/05/28 Category Politics Essay Level High school Tags: Electoral College Essay Did you like this example? What to do with the Electoral College The President of the United States is well known to be elected by the Electoral College and not directly by the people. However, some 21st century voters may be amazed to learn that when they enter a setting to select their candidate for president, they actually cast a ballot for representatives that vote on their behalf. These selected representatives are known as the Electoral College. Don’t waste time! Our writers will create an original "Electoral College:Things That Should Be Made" essay for you Create order Every time a candidate who does not win the most popular votes is elected President, opponents of the Electoral College call for his abolition and supporters praise his advantages. I believe however, that the electoral college is unnecessary in current times, and inspires unrest in society during voting seasons- inducing the questioning of civilian voices and rights through due federalism and democracy. The electoral college assured the smaller states that their voices would be noticed and that they would still earn presidential campaigns. Otherwise, the candidates would certainly focus on massive states in a popular election campaign, where you can win many votes at a time. Except for one large flaw that was added within this system, and thatrs the winner-takes-all process: the candidate that assumes the popular vote in a state, even by a one vote, gets all electoral votes. Most of the people involved in the ECrs design presumably thought it would be improved upon in the future since laws of the legislature can reform it quite easily. Assuming this, we could develop any number of means to choose our electors. So, it exists because it has never been changed since prior times. This in turns leaves us stuck with the current system, and thus springs forth conspiracies and adamant debates on its irrationality. One main feature sought to be promising at first, but is now a major drawback, is the winner-takes-all phenomenon. This rule creates a balance, which it produces inconsistent results, indiscriminately advantages or disadvantages groups of voters, and contributes to political misbehavior. Katherine Florey states that The degree to which the winner-take-all system heightens the risk of a popular-electoral split is a significant problem†one that occasioned bipartisan concern in the years before the 2000 election (Florey 345). Furthermore, even though these splits may seem atypical, they bring severe political consequences most notably the depression of votes from strongly affiliated voter groups such as African Americans and students (Florey 351). However, I do not disagree with the philosophical opposing views of the electoral college. In some lights, there are good reasons to preserve the current system- such as the dissemination of political power to the population versus the popular ballot. Also, states can choose how to elect their representatives; this indicates a fair federalist cause. However, talk of reform spurs from the ideal of a pure- democratic ballot that goes from the poll to the candidate. Supporters can counter this though, mainly because states can enfranchise the direct popular vote for or against the candidates they elect to represent them. However, Derek T. Muller voices that If the Electoral College were reformed to give the winner of a national popular vote the presidency, states would still control who votes and who does not (Muller 1241). For instance, various factors may play a role in that voting process such as felon status, age, mental stability, or alien status (Muller 1241). Therefore, there wil l always be an incongruity with the population and number of ballots in the states. Personally, I believe there may be better methods to change the way presidents are elected. Rather than abolishing the electoral college, it can be amended so that the rights of all voters are safeguarded and kept equivalent on a national scale. The majority rule scenario would impose checks and balances on the government during the voter season, but sometimes the majority can become an overwhelming power. Thus, both sides have their drawbacks when political power is the topic, so there needs to be a compromise- even if it calls for another amendment. An example of the electoral collegers injustice is the fact that some districts cannot participate. Benjamin Bolinger quotes that Despite the fact that residents of Puerto Rico, Guam, and the Virgin Islands are US, citizens, they are completely excluded from the Electoral College system, Puerto Rico alone has a population of 3,808,610. Upon adding this figure to the population of the other territories, one finds that over four million c itizens are not represented in the Electoral College (Bolinger 180). The only objective that would be achieved by abolishing or reforming the Electoral College is to choose a president who best replicates the will of the majority of the United States. The majority of the country has sought to remove the electoral college for the past 50 years (Gringer 186). However, constitutionality and the amendment process has slowed and even halted the decision numerous times. But citizens agree that the college must go, as it is not fair for two- thirds of Americans to be laid aside in the voting process. There is a pro for every con of each system. In arguments for the electoral college it diminished the influence of large population centers. It reduced the influence of the uneducated rabble allowing states to send each partyrs handpicked elites to the electoral college. The fact that we are not political experts is another reason why the college was created. It serves to sift through the robust noise we generate when voting. Choosing for the majority may seem like a genuine route to take. However, as I mentioned before, not all citizens are represented within the system. Also, within this system, how fair is this electoral vote? Is it even an accurate calculation process or is it half-baked? Can electoral votes be bargained for at some level? There are also limited precedents establishing the local percentages of the states population that cannot vote, contrary to its population size. I would refer to the current system as meager federalism. It does not seem as genuine as a pure vote, let alone the majority voice. According Paul Boudreaux, First, delegates argued that the people simply were not even qualified to vote for the president of the United States (Boudreaux 200). Furthermore, government officials still believe that we lack the capacity to decide who becomes chief executive, and our vote is roughly 66 percent counted. The citizens of America have long believed that the power of determining how electors are to be selected belongs to the people and not the states. Finally, Jack N. Rakove has a premise in which one might agree: The larger the share of electors that corresponds to the membership of the House, the more the senatorial bump is diluted. This proposal could be defended and rendered attractive on grounds that would not be limited to the composition of the electoral college (Ravoke 26). It seems like more politically reasonable action to take in terms of the majority without attracting too much political power. Rather than selecting a handful of electors to vote for us helpless ballot casters, we should consider disassembling the electoral college, and then reassembling it to better suit the ideals of federalism, fairness, and the voice of all the citizens in the United States. Works Cited Bolinger, Benjamin. Point: Abolishing the Electoral College. International Social Science Review, vol. 82, no. 3/4, 2007, pp. 179-82. Academic Search Complete. Accessed 3 Dec. 2018. Boudreaux, Paul. The Electoral College and Its Meager Federalism. Marquette Law Review, vol. 88, no. 2, Fall 2004, pp. 195-249. Academic Search Complete. Accessed 3 Dec. 2018. Florey, Katherine. Losing Bargain: Why Winner- Take-All Vote Assignment Is the Electoral Colleges Least Defensible Feature. Case Western Reserve Law Review, vol. 68, no. 2, Winter 2017, pp. 317-95. Academic Complete. Accessed 3 Dec. 2018. Gringer, David. Why the National Popular Vote Plan Is the Wrong Way to Abolish the Electoral College. Columbia Law Review, vol. 108, no. 1, Jan. 2008, pp. 182-230. Academic Search Complete. Accessed 3 Dec. 2018. Muller, Derek T. Invisible Federalism and the Electoral College. Arizona State Law Journal, vol. 44, no. 3, Fall 2012, pp. 1237-92. Academic Search Complete. Accessed 3 Dec. 2018. Rakove, Jack N. Presidential Selection: Electoral Fallacies. Political Science Quarterly (Academy of Political Science), vol. 119, no. 1, Spring 2004, pp. 21-37. Academic Search Complete. Accessed 3 Dec. 2018.

Film Genres Free Essay Example, 2000 words

In that respect, it is clear that the horror film is a reactionary genre since it provides an easy access into the unknown and scary world in which viewers are able to experience fear without really being in any danger themselves. Precisely, the horror film is reactionary because it relies on the fear of the unknown, people’s most dreaded nightmares and its primary goal is to defeat the irrational and destructive forces in people’s chaotic world. The fear, panic, worry, among other emotional reactions elicited by the horror film are its intended outcomes and driving force; in the end, the horror film allows its viewers to return to a state of normalcy feeling victorious over the invasion of monsters. The combination of sci-fi and visual special effects in the 1980s redefined the horror film as a reactionary genre, with the gruesome imaginations of viewers and filmmakers producing compounded effects owing to the greater possibilities of depicting the improbable. Within the 1980’s social context of materialistic attitude and material progress as a measure of societal value, the horror film came out strongly to address the issue of gender representations, portraying male monsters as well as the fears and anxieties of men while contrasting males with strong independent women (Dozier 2010). We will write a custom essay sample on Film Genres or any topic specifically for you Only $17.96 $11.86/page Precisely, the horror films in this period present tales of unfriendly killers keen on revenging various misdeeds pursuing their sexual pervasions (Buxton 2009); in that respect, the 1980’s horror film is a reactionary genre because of its vengeful monsters. Up to date, as in many cases of the 1980’s horror films, the monsters in horror films represent alter egos or superego characters that seek to avenge the progressive sexual liberation or freedom of the females in society. Horror and gender As an unsettling film genre, the horror film seeks to upset its viewers by undermining the universal ideas and notions of real life, including societal norms to with gender and sexuality (Wright 2010); horror’s threat to normalcy and the inclination to assault conventional gender roles and morals are directly linked to the monster.

Henrik Ibsen s A Doll s House - 2479 Words

Ibsen’s A Doll’s House: A parallel and a contrast style of Nora and Mrs. Linde A Doll s House is a play by Henrik Ibsen. Ibsen is Norwegian playwright, and Ibsen was born in 1828 in Skien, a town in the Norway. Also, Henrik Ibsen is a famous Norwegian playwright, theatre director, and poet, and Henrik Ibsen is often considered as â€Å"the father† of modern theater and one of the founders of Modernism in the theatre. In this play, Ibsen makes many hints about the roles of society and how the female gender was treated at the time. From this play, Ibsen believed about the roles of society, equality between males and females, and the idea of feminism. In the play, the main characters pretend to be someone who others would like them to be, instead†¦show more content†¦Since, she has had to work to take care of her sickly mother and two small brothers because her husband died. Then, her mother has died, and her brothers are grown up and have their own lives. Mrs. Linde is free lady now. In Henrik Ibsen’s A Doll House, even though Nora and Mrs. Linde are both brave, their attitudes toward money, their problems in their marriages, and their views on independence show that they look at life from different perspectives. Nora and Mrs. Linde are both brave women. Nora is brave because she does things typical women did not do. When Torvald was sick in the past, Nora illegally borrowed money for the trip that needed to save Torvald’s life was forced to take a loan from a rich man known as Mr. Krogstad. She told Torvald that the money had come from her father. For years, Nora has worked and saved in secret, and she slowly repaid the debt to be fully repaid. However, she is still brave, but she forged the signature in the past. Also, It is impressive that Nora was able to get the loan as Nora’s friend, Mrs. Linde, remarks â€Å"a wife can’t borrow [money] without her husband’s consent† (Ibsen 30). This implies Nora is not completely a money loving person who just follows every instruction given by her husband, but she is a brave, willing, and determined individual who does what is needed for the best of her loved ones. Additionally, when Torvald finds out of the debt and Nora’s forgery, Nora leaves the

Breathing Innovation into Shoes Case Analysis free essay sample

Introduction Geox is an Italian shoe and clothing company that started in 1995. Its products are available through over 10,000 stores around the world. The founder of the company, Mario Moretti Polegato, has built a company by offering a world an innovative concept of â€Å"shoes that breathe.† The companys brand-named shoe technology combines vented soles with breathable membranes that allow humidity and heat to escape while still providing protection from the elements. Product lines include casual and dress shoes for men and women, as well as childrens shoes. Geox has also adapted its technology for use in jackets and coats. Today, Geox holds the position of a second largest manufacturer of casual footwear market, but it is choosing the right strategy to improve its positions in other markets, renew its products while staying competitive. SWOT analysis In order to set specific growth objectives for Geox, first, we need to evaluate the company’s current position. We used SWOT analysis to determine the company’s strengths, weaknesses, opportunities and threats. Strengths: Patented innovative technology, constant focus on research and development Cross-market positioning for products Brand recognition A growing presence on international markets Vast distribution network Optimized production Weaknesses: High cost of research and development Patent protection costs Opportunities: New-product development to attract new customers Expansion to new markets Diversifying the production to include sports footwear Partnerships Threats: Highly competitive industry Other companies’ similar technology development Economy and demand fluctuations Instable political climate Goals Reaching the leading position in the casual lifestyle market Differentiating the product line Expanding to emerging markets Developing new products Growth Strategies Overall, first half of 2009 was successful, and currently the company has $133.9 million of free cash flow to reinvest in future growth. 1. Continue expansion to China China is the second largest footwear consumer, following the US. And if the US footwear market is over saturated and highly competitive, which implies that in order to reach the customer, Geox would have to invest huge amounts of money in distribution and marketing. China, on the other hand, is an extremely attractive market that requires less investment and offers bigger outcomes. Furthermore, 95% of the production facilities are located in China, which ensures relatively fast and inexpensive distribution to the retailers in the Republic. European plants contribute only 5% of the output of the production, so it would be efficient to relocate those plants to China. 2. Expand to other emerging markets Such countries as India, Asia Pacific, Brazil and Russia are the other attractive markets for future expansion. They are some of the top footwear consumers, and rising incomes among the population of those countries ensure affordability, and therefore, the demand for Geox products. Thus, Geox is interested in future partnerships with department stores in those countries, as well as opening its own single-brand stores. 3. Focus on the casual lifestyle footwear In order to keep the leading position and to secure high profits, the company has to progress in this direction and not to shift from it completely as it risks losing its loyal customers who are the main sources of profit. Casual footwear is the biggest and fastest-growing product segment, and by 2009, Geox was second largest casual lifestyle sector operator with 31.9% percent increase over the previous year, which also makes it the fastest-growing company in this particular market. The leading casual footwear producer, Clarks, had experienced only 9.7% growth over the year. Therefore, there is an opportunity to get a bigger market share and take the dominating position in the casual lifestyle footwear market. 4. Find its own niche in sports footwear Geox has all the resources to continue developing its sportswear line. Biggest competition, companies Nike and Adidas together control nearly 60% of the athletic footwear market. Their budgets are higher than those of Geox, and they put all of their resources towards promoting and distributing only products designed for sports and active lifestyle. Eventually, in order to successfully enter the sport footwear market, Geox would have to find some support from athlete celebrities or well-performing sports teams to endorse its products. It does not necessarily have to be in the form of flashy marketing campaigns as it contradicts with company’s values, but it could be done in the form of sponsoring the events, teams, or single persons. As both sportswear leaders are American companies and focus primarily on US athletes, Geox could partner with someone representing European sports. Innovation and breathability are company’s main strengths; so high-intensity sports like racing would be a perfect match. 5. Invest in the new product lines Geox positions itself as a producer of innovative â€Å"breathable† products. Moreover, the company is aware that this is not enough to appeal to consumer, so it ensures that its shoes follow the fashion trends. For that matter, Geox employs the best Italian designers. So far, that has been a successful move that gained a lot of loyalty from more fashion-conscious buyers. Therefore, Geox could develop a new line for high-end formal wear. The other Italian brand and one of the competitors operating in that segment, Ferragamo, has shown a significant increase in sales and profits over the last few years, so there are a lot of opportunities in competing in this market. In order to do that, the company might need to develop a signature look, to add some other distinctive design features to the shoes, to develop a line of products on the cutting edge of both technology and fashion. 6. Continue research and development Innovation is a key competitive advantage of Geox, so as the competition is aware of that, Geox has to constantly come up with something new and add more and more unique features to stay on top of the game.